3 Social Media Real Estate Marketing Tips For Agents

Social media on sticky notes

They say the best things in life are free. The same is true when it comes to the tools you can use to grow your career. With the prevalence of mobile devices and Internet technologies, reaching your ideal customer is easier than ever.

Social media is the best free tool out there for real estate agents who want to generate leads and establish their credibility. Here are some of the ways you can leverage social media to promote yourself and your portfolio of real estate properties:

Create a blog on a free platform

With the great amount of time you spend on the field giving property tours, blogging is perhaps the last thing on your mind right now. However, there are a couple of free blogging platforms where you can post quick articles or snippets of information on the properties that you are selling. For example, if you are selling properties in Lancaster in Cavite, Property Survey suggests that you create a realistic review of the community.

Blogging sites, such as WordPress, Blogspot, Medium, and Weebly are great platforms to promote your property listings. Be as informative as possible so that readers will be enticed to share your posts. Don’t forget to include your contact numbers, as well as links to your LinkedIn or Facebook page.

Create a nice LinkedIn profile

A good and active LinkedIn profile will stand out to homebuyers who are looking to connect with credible agents. Thousands of people are using LinkedIn. Be sure to provide all relevant details about your previous work experiences and highlight strengths and accomplishments just as you would with your curriculum vitae.

Do a Facebook Live broadcast

Facebook Live broadcasts attract thousands of viewers. Whether you do it on your personal account or business page, Facebook Live can stop your audience in their tracks. Just think about the last time you’re browsing your feed and came across a Facebook Live broadcast by your friend. Didn’t you stop scrolling up to watch and see what it’s all about?

Use Facebook Live to give a tour of construction projects or ready-for-occupancy houses, as well as give home buying advice.

Promoting yourself and the properties you are selling is easier with these tips. Use them to maximize your online presence and increase your chances of closing more deals.