The traditional word of mouth is great, but it won’t take you as far as being online. Without site optimisation, the only people who will likely know you are the ones who personally got word from a person they know. One of the advantages of conducting business online is the ability to reach virtually anyone around the world. To get a wider audience to know your business, you have to be at the top of search engine result pages — or as close to its peak as much as possible.
Picky, Picky, Picky
Search engines weigh many different factors when displaying search results. These are what you need to consider for them to notice your website. One of the most important things that search engines check is the quality of your content and then the relevance of your content to the search.
A Site with Substance
Bambrick Media and other digital marketing experts noted that keywords are not enough. Stuffing your site with keywords instead of writing specifically for an audience will not get you on the top search results. Search engines no longer look for an overabundance of keywords. Put content on your site that is helpful and focuses on what your site is about. Posting substantial content regularly can further optimise your site, as well.
Around the Corner
Another trend is for search engines to show results based on user location. Using this, a user from Brisbane who wants to find a good steak restaurant will get search results reflecting Brisbane steak restaurants. If your business has a physical location, it’s a good idea to let search engines find it. Allowing search engines to get as much information on you goes a long way.
These seem easy enough to do, but the truth is getting your website optimised isn’t as easy as you think. Unless you have the expertise and time to spend for it, it’s best to seek professional help. It’s worth the cost if your business gets noticed.