Dressing up is not just expected when you’ve got a social engagement to attend. Dressing up, for many, is the way of life. Even if your friend is looking a little casual and sporting a natural look, she spent some time on that.
Such is the power of fashion. Even the simplest look has to be on point, especially for those OOTDs that will show up on their Instagram feed before the day is over. If you recognize the power of fashion and want to turn this into a business opportunity, you’re thinking smart. Now, here’s how you do it:
It seems easy enough to start your small shop with designs you’ll make yourself, but in a brand-conscious world, the payoff may not be as good as what you’d expect. For your first foray into the world of fashion, a safe bet is to consider a boutique franchise opportunity, so you’re sure of the quality you are offering to consumers.
Franchise though it may be, you cannot rely on the established name to get your shop afloat. You still need your store to stand out, and you can do that through advertising. Each shop is run independently even though they all fall under the umbrella brand. You have some freedom to market the shop and its items beyond just the normal window display. Get creative and work on your business Instagram feed.
You may have the cutest tops and trendiest coats, but who will wear them? You may hire models for a website or for your social media feed, but it will take too much time to set up various shoots. Now is the time to get in contact with influencers. They are all over social media, advertising brands left and right. They are perfect because consumers these days care more for authenticity than photoshoots that are way too polished. If their followers see your clothes worn by their favored influencer, there’s a chance they will want it too.
If you love fashion and respect trends, you’ll know what it feels to want something off the racks as soon as you see them. Turn that want into a clever business opportunity, and you’ll be set for life.