Someone goes through your website. They look through the many links on your site. They make a quick assessment if it is relevant to their needs or not in a matter of seconds. SEO Werkz, a web design expert in Salt Lake City, cites that one of the ways to keep a visitor scrolling and clicking on links on your pages is through visual cues.
Fixing the False Bottom
The false bottom is the perceived end of a page based on a logical pattern. This is a point on a web page that a visitor believes he or she can’t scroll any further, even if there is more content below it. Usually, visitors lose attention at some point at the fold. However, if this happens too soon and too often, you’ll need to identify the causes.
One of the ways to fix this problem is with visual cues. It directs a visitor further down a page. It indicates there is still content, even if a visitor thinks he or she has reached the logical end. A cue allows you to sustain their attention and further lead them down the funnel or eventually a conversion.
Cues That Work
You have some options when it comes to choosing visual cues for your pages. Some of them include the following:
Arrows. An arrow explicitly directs the attention of a visitor to a call-to-action, a button or a link. This cue answers possible questions such as “Is there more below?” and “Is the content valuable to me?”
Human Cues. Images of people elicit an emotional response and connection with those that see it.
A Person Pointing. Similar to the arrow cue, the difference is that a person is directly pointing at something.
These are only a handful of the many visual cues you can use for better conversions. Use one that is appropriate to the content and calls to action on which you want to focus.